IPL 2020: upGrad launches new marketing campaign to ride the IPL…

first_imgby Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeE! OnlineCNN’s Christiane Amanpour Undergoes Surgery After Cancer DiagnosisE! OnlineUndocio.comUnlocking the Success of Digital Transformation with Active Intelligencecio.comUndoPhotoStickHow To Back Up All Your Old Photos In SecondsPhotoStickUndo upGrad offers online programs that range from Global MBAs to domain-specific degree and diplomas across Tech, Management and Data for seasoned and mid-senior professionals, to job-linked programs for the first-time job seekers, which are distributed across tier I, II, & III cities. Moreover, given the current volatile market, the edtech major, in a recent move, has now made online education affordable, through its easy financing options will not only break the socio-economic barrier to enrol for premium education, but will also allow individuals to embark on the journey of Lifelong Learning to remain professionally relevant, especially amid such critical times.The brand’s recently launched ad film, ‘Sirf Naam Ki Nahin, Kaam Ki Degree’, which has already garnered over 5.5 million views across social media & digital platforms and was trending on Twitter & YouTube will be played during the cricket matches.Watch the ad here: https://www.youtube.com/watch?v=qB9XzgeRRZw IPL 2020: upGrad launches new marketing campaign to ride the IPL 2020 wave By Kunal Dhyani – September 15, 2020 upGrad, one of the India’s largest online higher education company is betting big on the upcoming edition of T20 League – Indian Premier League (IPL), scheduled to commence on September 19th, 2020.  In a move to accelerate the adoption of technology and online higher education, upGrad has got into a high-value deal with Star India, to run their latest ad-campaign across TV and the OTT platform Hotstar throughout the tournament. This marks upGrad’s first major sports association and the on-boarding of India’s largest higher edtech player on the Dream 11 IPL 2020.Commenting on the association, Arjun Mohan, CEO – India, upGrad said: “IPL enjoys vast viewership across the globe, not only for cricket fans but also for all members of the house, making it perhaps the largest co-viewing property in the world. It is also the most opportune occasion to reach out to individuals reminding them about the urgency to upskill and prepare themselves for the forthcoming competitive world. Given the revolutionary NEP, which has accorded autonomy, multi-disciplinarily, and flexibility to higher education, our strategic partnership with Star will enable us with the right platform, thereby helping us reach out to a larger set of audience residing in the remotest corners of Bharat.” Happy Father’s Day: ‘We Miss You’, Hardik Pandya pens emotional message for his father Previous articlePUBG Mobile collaborates with Famous K-Pop Band “BlackPink”Next articleIPL 2020: RCB’s Devdutt Padikkal says ‘feeling good after multiple sessions, legs are moving quicker’ Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. 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