Kapten & Son Set to Make First Major Splash in America with PURE

first_img Affordable Watch Hunting: 10 Best Timex Watches For Men Editors’ Recommendations The Best Documentaries on Netflix Right Now 14 Scandinavian Clothing Brands You Need to Know In less than three years, CEO Artjem Weissbeck and his team at Kapten & Son started a watch brand and turned it into one of the fastest-growing timepiece brands outside the United States.The Germany-based company has risen through the ranks on the backs of a few key dial designs with a number of interchangeable bands. For now, all of their products are under $200 and reflect a quality many other brands in the same price category don’t have.We caught up with Weissbeck fresh off of last week’s launch of their PURE line. The decidedly design-focused lineup of two $99 watches (one black, one white) reflects a change in tone for the young brand, while signaling their approach for 2017 and beyond.The PURE line is built on this idea of “less, but better.” Where did the inspiration for that idea come from?We were really inspired by Dieter Rams (former lead designer at Braun and a giant in the design world). His biggest guideline is “good design is as little design as possible.” We also wanted to design a watch that we would like and our friends would like. First, the watch had to be easy to read. Second, it had to be a reflection of the urban, tech-centered lifestyle and lastly, keep Kapten’s DNA – the Roman 12 and 6 numerals (featured on all of their dials). Overall, we got a little bit older, wiser and with new tastes (from our first collection). We wanted to build the next iconic watch. As Germans, our principles of design reflect quality, functionality and simplicity.Influencer marketing and social media are a big part of K&S. Who is the influencer you see PURE appealing to the most? Ultimately, we dedicated the watch to the modern creatives that are kind of taking over big cities these days. [We’re appealing to] those that care about design and visuals. Because there’s a lot of stuff out there without much thinking, we’re showing there was plenty of thought put behind this watch.Normally, our innovation timeline is 3-6 months, but it took us close to a year to bring PURE to life. We wanted to build a watch that could bring us, again, an iconic piece, something like some of the early Swatches. We’re really happy with the result.What is the connection specifically with PURE that you want to create with new and returning Kapten buyers? Our brand is always about the journey. When we think about the journey, we kept connecting it with traveling – visualizing beaches and the world. We wanted to add a slightly older demographic to our buyers, while retaining those young wearers as well. PURE is for the watch buyer who is a little bit older and little bit more mindful.After PURE, what’s the next chapter in the Kapten & Son story?You’ll see that we are innovators. We will drop products like sneaker brands do with colorful, playful and timeless designs that will shout out to the world.We’re going to shoot to a higher price point too. We’ll maintain great sunglasses (as well as an eventual PURE line), but also head into new categories, K&S will not be a watch brand, but a brand to watch. We want to prove that. We’ll always keep our DNA, but we have a lot of room to play.You can scope out and purchase Kapten & Son’s PURE line here. How 2 Noma Alumni Brought Their Flavorful Spirits Line to the United States If You Haven’t Visited the Kentucky Bourbon Trail, What Are You Waiting For?last_img read more

Drug Seizure at Southwest Nova Scotia Correctional Facility

first_imgA package was found on the roof of the Southwest Nova Scotia Correctional Facility in Yarmouth and another was thrown into an exercise area later in the day on Saturday, Aug. 13, Department of Justice officials said today, Aug. 14. The package on the roof, containing 69 pills and tobacco, was discovered around 2:30 p.m. About an hour later, a package was thrown over a wall of the facility into an exercise court. Two people were seen running away from the perimeter fence and the RCMP were notified. Eight offenders were in the exercise court at the time. A short time later they were observed drinking from a liquor bottle and smoking. The offenders refused to leave the area. The facility went into lockdown and an incident response team was assembled. The incident was resolved peacefully when the offenders agreed to return to their cells around 7 p.m. A search of the exercise area found three small empty pill bottles and a small plastic empty liquor bottle hidden in a storm drain. No contraband was uncovered during a search of the offenders. The lockdown ended at about 8:30 p.m. Department of Justice officials are reviewing the incident.last_img read more