Jordan Tourism Board collaborates with Pammi Aunty to showcase tourism

first_imgSsumier Pasricha and his Internet-breaking hit sensation Punjabi alter-ego Pammi Aunty has entered into collaboration with Jordan Tourism Board, India Office, to promote the country’s tourism.The actor will be travelling in Jordan and visit destinations comprising Petra, Dead Sea, Wadi Rum, Aqaba and Amman, from where he will be making and posting videos. “Imagine Pammi Aunty swimming in the Dead Sea and calling Sarla Pehnji! It will be fun,” said Ssumier Pasricha.“Pammi Aunty in Jordan has already become an Internet sensation within a few hours of the first teaser video; and will mark a turning point for Jordan tourism and arrival numbers for Indians to Jordan,” commented Ashit Taneja, Country Manager, Jordan Tourim Board, India Office.The first video will have Pammi Aunty talking about being invited to Jordan. “She obviously doesn’t know anything about the country, so she will start reading about it,” says Ssumier, who is currently working on the creatives.last_img read more